Young Londoners fall into two main groups which are divided by the usual distinctions of age, occupation and money.
First there are the teenagers, referred to generically as ‘mods’. Clearly some are modder than others, but if you watch the crowd scenes in the various television programmes devoted to pop, you will get the general idea of the current fashions in this group. (Boys on these programmes whose fancy dress appears to be fancier than most, and girls of immodest appearance, are probably not mods at all but specially hired to give colour to the proceedings.) Mods like to look as much like one another as possible, and their girls are rather demure. Elder mods are sometimes as old as twenty-two. No one knows what happens to old mods because we haven’t had a whole generation of them yet. Presumably they marry, have children, and settle down to form the backbone of England.
Mods continue to earn more than their parents ever did when young, and they spend their money almost exclusively on pop records and clothes. The correct attitude in this group is exceedingly cool, almost blank. The young girls may scream occasionally at the pop group of their choice, and the boys may have the odd Saturday night or Bank Holiday punch-up, but emotional behaviour or any kind of frolicking is otherwise unseemly. They are not strictly chaste – but the girls are preparing for a white wedding. Mods don’t go to bistros, they prefer the Gold Egg type of restaurant. Wherever you see gigantic orange light fittings and décor which looks like one huge fruit machine, you will know that the mods are inside eating square meals in round buns. Mods’ night-life ends around midnight during the week. They have nine-to-five jobs and live at home, so they don’t go to the expensive late-night discothèques.
The mods are responsible, as principal consumers, for the progress of pop music, and the tabernacle and heart of London’s blood music is the Marquee Club at 90 Wardour Street, w1. The entrance is murky and the air inside is hot, damp and salty. If you really like pop music and can survive in unconditioned air, you should investigate this place. (…)
by Jane Wilson - from Len Deighton’s London Dossier
Yup. Looks like it.
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